Jules by Christian Dior, launched in 1980, was more than a new men’s fragrance — it was a statement of modern masculinity. Its name alone s...

In the spring of 1956, Diorissimo was born—a perfume that would mark a radical departure from the opulent, heavy fragrances dominating the p...

When Dior introduced Midnight Poison in 2007, it marked a dramatic return to the dark, mysterious allure that had defined the Poison line si...

Launched in 1998 as a flanker to Dior’s iconic Poison of 1985, Hypnotic Poison was conceived as a modern interpretation of seduction and dan...

When Christian Dior launched Tendre Poison in 1994, it marked the brand’s first official flanker to the iconic Poison (1985). The name alone...

Poison officially debuted in Paris in 1985, though trademark records indicate that the name had been secured two years earlier, in 1983. Its...