In 1978, the perfume industry was undergoing a transformative period. The 1970s were characterized by a return to more classic, sophisticat...

 Launched in 1978, White Linen by Estée Lauder emerged during a period when the fragrance market was predominantly dominated by rich, opulen...

Azurée by Estée Lauder was launched in January 1968, a time of sweeping cultural change and emerging modern sensibilities. The late 1960s we...

Why did Estée Lauder choose the name Aramis? It’s a name that conjures romantic swashbucklers, noble masculinity, and a sense of classical i...