The story of Eau de Roche begins in 1946, at a moment when perfumery was still steeped in opulence—heavy florals, dense orientals, and richl...

Tocade by Rochas was launched in 1994, a decade marked by significant cultural and social shifts. The early 1990s saw the aftermath of the e...

The perfume Alchimie by Parfums Rochas was launched in October 1998. The late 1990s was a period characterized by a mix of technological opt...

Macassar by Rochas, launched in 1980 in association with Wella, emerged at a moment when men’s perfumery was beginning to shift—tentatively ...