Paquin of Paris, the illustrious couture house founded by Jeanne Paquin in 1890 at 3 rue de la Paix, was one of the first fashion maisons to blend high fashion with innovative branding, international expansion, and eventually, fine perfumery. Jeanne Paquin herself was a trailblazer—renowned not only for her refined, elegant designs but for her keen business acumen. As one of the first female couturiers to gain worldwide recognition, she cultivated a loyal clientele among actresses, socialites, and royalty alike. By the early 20th century, she had established branches in London, Buenos Aires, and Madrid, solidifying her reputation as a global fashion authority.
Building on its fashion success, Paquin ventured into perfumery in 1939, adding fragrance to its luxurious offerings at a time when many couture houses were doing the same. These perfumes were conceived not merely as accessories to fashion, but as olfactory expressions of the Paquin woman—elegant, sophisticated, and modern. Several of these fragrances were presented in exquisite bottles produced by Baccarat, one of France’s premier crystal manufacturers. Paquin chose Baccarat flacon design #800, a sleek, timeless silhouette, for a number of its perfumes, allowing the vessel itself to reflect the maison’s refined aesthetic.
