Showing posts with label Raffinee by Houbigant (1982). Show all posts
Showing posts with label Raffinee by Houbigant (1982). Show all posts

Wednesday, May 22, 2013

Raffinee by Houbigant (1982)

Launched in 1982, Raffinée by Houbigant arrived at a time when the fragrance market had become fragmented by lifestyle branding. Perfumes were no longer just perfumes—they were now marketed as “sporty,” “career-oriented,” “for housewives,” or “for nightlife.” In this landscape of narrowly defined identities, Raffinée was a deliberate and ambitious return to perfume’s original purpose: the invisible expression of luxury. It was conceived and created with one goal—to be what perfume was meant to be. "Luxury has a sensual appeal. The French understand that," stated Enrico Donati, then-owner and chairman of Houbigant. "I felt the time was right for a perfume collection of refined luxury, opulence and splendor. In today's world, luxury is a vanishing experience for many people, yet there is a universal yearning for it."

Houbigant, founded in Paris in 1775, had long served as perfumer to the aristocracy, including members of the court of Louis XVI. Its earliest ledgers recorded the names of nobility—proof of its historic standing in French society. With Raffinée, the company sought to reaffirm its heritage. After four years of meticulous development, the fragrance was introduced to the American market in September 1982, and it was made and packaged in France by Houbigant Paris, the fine fragrance division of the global enterprise. The scent was created in Grasse, the world’s perfume capital, where Jean-François Houbigant had made his very first fragrance over two centuries earlier.

The name Raffinée was carefully chosen to reflect the perfume’s purpose and character. “The word 'raffinée' is the highest compliment the French can pay a woman,” Donati explained. “It means someone who is innately elegant, distinctive, polished, with an instinct for the exquisite. In a roomful of women, many can look attractive, even beautiful, but the raffinée woman stands out. She has a certain quality that sets her apart. The word eludes exact translation into English. It means everything about a woman is just right.” Pronounced "rah-fee-NAY", the French word evokes not only a sense of refinement but also of rarity and sophistication—qualities Houbigant infused into every facet of the perfume.

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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!

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