Senso by Ungaro (1987)

Senso, a fragrance by Parfums Ungaro, was introduced in 1987, during a vibrant period when fashion and fragrance were closely intertwined expressions of glamour and personality. The scent was created by Jacques Polge, the renowned perfumer who would later become closely associated with the house of Chanel. Senso emerged as an olfactory reflection of the aesthetic world created by Emmanuel Ungaro, the celebrated French fashion designer whose work was known for its bold sensuality, vivid color, and richly feminine silhouettes.

Emmanuel Ungaro rose to prominence in the late 1960s and 1970s as one of the most distinctive voices in Parisian couture. Born in Aix-en-Provence in 1933 to Italian parents, Ungaro developed an early fascination with fabric and tailoring through his father, who worked as a tailor. After moving to Paris, he trained under the legendary designer Cristóbal Balenciaga, whose mastery of structure and form deeply influenced Ungaro’s approach to fashion. By the time he launched his own house in 1965, Ungaro had developed a signature style that celebrated the female form through fluid draping, vibrant prints, and lush fabrics. His designs were unapologetically sensual and romantic, often combining unexpected colors and textures in a way that felt both daring and luxurious. Ungaro believed that fashion should express the emotional and sensual world of women, a philosophy that carried seamlessly into his fragrances.

The name “Senso” reflects this philosophy beautifully. The word comes from Italian, the language of Ungaro’s heritage, and is pronounced “SEN-soh.” In Italian, senso broadly means “sense,” “feeling,” or “perception,” and it also carries connotations of emotion, intuition, and sensual awareness. The word suggests something deeply felt rather than merely observed—an instinctive response to beauty, desire, and atmosphere. For Ungaro, whose designs celebrated emotional expression and femininity, the name perfectly captured the spirit he wished to convey. The word Senso evokes images of warmth, touch, and heightened awareness: silk brushing against skin, the glow of candlelight, the hush of an intimate evening. It suggests a world where the senses—sight, scent, touch, and emotion—are fully awakened.

Ungaro himself often spoke passionately about the women who inspired his work. “Women are the most interesting human beings,” he once said. “So strong, so rich mentally. They are much more powerful than men. So instead of just making fashion, I create an atmosphere for women, a spirit.” To him, design was never merely about clothing or objects; it was about emotion and intuition. “Designing stirs the heart, the soul,” he explained. “To sense an impulse, I work with my intuition and emotions.” His creations—whether gowns or fragrances—were meant to speak directly to a woman who understood her own allure. Ungaro described the woman who would wear Senso as sensuous and independent: “Above all, she is sensuous. In matters of the heart she makes her own rules—and breaks them at will. A constantly evolving legend, she is admired by men and has the qualities other women aspire to.”

The late 1980s, when Senso was released, was a period defined by bold expression in fashion and fragrance alike. This era is often remembered as the age of power glamour, characterized by strong silhouettes, luxurious fabrics, and dramatic color combinations. Women were increasingly asserting themselves in professional and public spheres, and fashion reflected a new confidence and independence. Fragrances of the time mirrored this mood—they were rarely subtle. Instead, they were designed to project presence, often built with rich florals, opulent woods, and noticeable sweetness. Perfume became a statement of identity, something that could announce a woman’s arrival and linger memorably in her wake.

In this context, Senso felt perfectly attuned to the moment. Created by Jacques Polge, the fragrance was classified as a sweet fruity-floral composition, a style that combined brightness and sensual depth. The scent opens with a green, citrus-touched freshness, a lively introduction that suggests crisp leaves, sparkling fruits, and sunlit air. This freshness soon melts into a lush floral heart, where soft, sweet blossoms unfold in layers that feel romantic and inviting. The florals are enriched with subtle hints of fruit and spice, creating a sense of richness without overwhelming heaviness. Beneath this bouquet lies a warm, powdery base of woods and amber, grounding the fragrance with softness and depth while giving it a lingering, sensual finish.

To a woman of the late 1980s, a perfume named Senso would have felt both intriguing and empowering. The name suggested emotion, instinct, and sensual self-awareness—qualities that resonated with a generation embracing personal freedom and confidence. Wearing Senso could feel like stepping into a world of heightened sensation: vivid color, luxurious texture, and lingering fragrance. It reflected the idea that femininity was not passive but expressive, emotional, and powerful.

Within the broader landscape of fragrances available at the time, Senso was not radically experimental, yet it captured the prevailing spirit of the era beautifully. Many perfumes of the late 1980s celebrated opulence and projection, and Senso aligned with this trend through its rich floral heart and warm base. At the same time, its balance of fruit, flowers, woods, and powdery warmth gave it a distinctive elegance. Rather than shouting, it seduced—an atmosphere of sensuality that felt unmistakably Ungaro. In essence, the fragrance translated the designer’s aesthetic philosophy into scent: emotional, feminine, and irresistibly alluring.

Launch:

To embody the sensual spirit of Senso, Parfums Ungaro selected model and actress Nastassja Kinski as the fragrance’s international ambassador, signing her to a three-year contract to represent the perfume worldwide. Kinski, known for her striking beauty and enigmatic presence on screen, was an inspired choice for the role. During the 1980s she had become an internationally recognized figure through her work in cinema and fashion photography, projecting an image that was both mysterious and deeply sensual—qualities that perfectly aligned with Emmanuel Ungaro’s vision of the “Senso woman.” Her presence in the advertising campaign helped convey the emotional intensity and seductive femininity the fragrance sought to capture.

The fragrance was initially scheduled for release in September 1987, with plans to introduce it across Europe and the Middle East before expanding into additional markets. The strategy reflected the brand’s strong European identity and Ungaro’s established reputation within international fashion circles. The company anticipated bringing the fragrance to the United States by 1989, allowing time to build recognition in key overseas markets before entering the competitive American perfume landscape.

Despite the carefully planned rollout, the fragrance did not gain the expected momentum internationally during its early years. By 1991, sales abroad had remained relatively modest, prompting Parfums Ungaro to reconsider its approach. In response, the company developed a reimagined version of Senso, designed to better align with evolving consumer tastes. This updated interpretation was released in 1992, introducing a more vibrant and contemporary personality for the fragrance. It eventually reached the United States market in September 1993, marking a renewed effort to position Senso within a younger and more dynamic audience segment.

The revised version of Senso was described as sexy, spicy, and youthful, deliberately crafted to appeal to women in their twenties who were seeking a fragrance that felt energetic and modern. This repositioning distinguished it from Ungaro’s other fragrance, Diva, which had already established itself as a more opulent and sophisticated scent favored by an older, elegant clientele. By creating two distinct fragrance personalities—Diva for the mature, glamorous woman and Senso for the younger, adventurous one—Parfums Ungaro effectively broadened the brand’s appeal while maintaining the sensual, fashion-driven identity that defined the Ungaro name.

 

1987 Version's Fragrance Composition:

So what does it smell like? The original 1987 version of Senso is classified as a sweet fruity floral fragrance for women. A sparkling blend of flowers, precious woods, fruits and spices. It starts out with a green citrusy top, followed by a sweet floral heart, resting on a woody, powdery, ambery base. 

• Top notes: citrus, grapefruit, bergamot, green note, reseda, galbanum, neroli, hyacinth
• Middle notes: orange blossom, jasmine, rose, ylang ylang, lily of the valley, orris, tuberose
• Base notes: carnation, sweet rose, jasmine, sandalwood, vetiver, patchouli, vanilla, benzoin, ambergris, musk

1987 Scent Profile:

The fragrance Senso (1987) opens with a vivid, green brilliance that feels like the first breath of morning air in a Mediterranean garden. A sparkling blend of citrus fruits immediately rises from the skin, bright and effervescent. Grapefruit contributes a tart, slightly bitter sparkle—its essential oil pressed from the peel releasing a sharp, juicy freshness that awakens the senses. Alongside it, bergamot, the treasured citrus cultivated primarily in Calabria, Italy, lends a softer radiance. Bergamot oil has an elegant, almost tea-like nuance with gentle floral facets, which makes it one of perfumery’s most prized citrus notes. 

These luminous fruits are wrapped in a green note accord, a composition often created with aroma molecules such as cis-3-hexenol, a compound that smells exactly like freshly crushed leaves. This note gives the fragrance the sensation of damp stems and living greenery. The brightness deepens with reseda, a delicate floral note historically prized in perfumery for its soft honeyed-green scent, reminiscent of tiny blossoms warmed by sunlight. 

Galbanum, a resin obtained from a Persian plant growing in Iran and Central Asia, adds a strikingly vivid green sharpness. Its aroma is intensely leafy, almost bitter, evoking snapped plant stalks and fresh sap. Neroli, distilled from the blossoms of bitter orange trees—often cultivated in Tunisia and Morocco—floats above these greens with airy sweetness, smelling of delicate white flowers touched by citrus. Finally, hyacinth completes the opening with a cool, watery floral note that feels dewy and springlike. True hyacinth essence cannot be distilled easily, so perfumers recreate its scent with a combination of floral molecules that capture its soft green freshness and faintly earthy undertone.

As the brightness settles, the fragrance blooms into a rich and romantic floral heart, lush with white blossoms and classic perfumery flowers. Orange blossom emerges first, creamy and luminous, with a gentle sweetness that hints at honey and warm skin. It is joined by jasmine, often inspired by varieties such as Jasminum grandiflorum grown in Grasse or India. Jasmine absolute is one of the most treasured materials in perfumery, its aroma both floral and slightly fruity, with subtle animalic warmth that gives depth to the composition. 

Rose follows with velvety elegance—its character reminiscent of Damask rose petals, rich with honeyed sweetness and soft spice. Adding exotic warmth is ylang-ylang, harvested from the tropical flowers of the Cananga tree in the Comoros and Madagascar. Its fragrance is creamy, almost banana-like, with hints of spice and sunshine, lending the bouquet a languid sensuality. The freshness of lily of the valley introduces a crystalline floral brightness; because the delicate flowers cannot yield natural oil, their scent is recreated with molecules such as hydroxycitronellal, which produces that familiar airy, bell-like sweetness. 

Orris, derived from the aged rhizomes of the iris plant—often grown in Tuscany—adds a powdery elegance that smells like violet petals dusted with fine cosmetic powder. Finally, the intoxicating richness of tuberose emerges, a night-blooming white flower whose scent is creamy, narcotic, and slightly buttery. Because tuberose absolute is extremely powerful and expensive, perfumers often enhance it with lactone molecules that emphasize its velvety, coconut-like facets, giving the heart of Senso a luxurious, enveloping character.

As the fragrance dries down, the composition settles into a warm, sensual base that lingers like the soft glow of evening. A gentle carnation note introduces a clove-like spice, bringing warmth and subtle sweetness to the florals above. A final whisper of rose and jasmine continues to echo through the base, creating continuity between the heart and the foundation. 

Beneath these flowers lie the fragrance’s grounding woods: sandalwood, traditionally sourced from Mysore in India, whose aroma is creamy, smooth, and almost milky; vetiver, distilled from the roots of a tropical grass and particularly prized when grown in Haiti, lending an earthy, smoky dryness; and patchouli, whose oil—often produced in Indonesia—adds a deep, earthy richness with hints of cocoa and damp soil. 

Vanilla introduces a comforting sweetness derived from cured orchid pods, usually from Madagascar, its scent warm, creamy, and slightly caramelized. Benzoin, a resin from trees native to Southeast Asia, contributes a balsamic sweetness reminiscent of vanilla and warm ambered incense.

Completing the fragrance are the traditional animalic notes that give classic perfumes their sensual warmth and remarkable longevity. Ambergris, historically formed in the ocean and aged by sun and saltwater, imparts a soft, glowing warmth with a slightly salty sweetness; today its effect is often recreated with molecules such as ambroxan, which capture the radiant diffusion of the original material.

Musk forms the final veil of softness, created today through clean synthetic musks that provide a skin-like warmth and a lingering sensual aura. Together, these elements transform Senso into a fragrance that evolves beautifully from sparkling citrus and verdant greens into a sumptuous floral bouquet, before settling into a velvety base of woods, resins, and ambered warmth. The result is both vibrant and sensual—an olfactory expression of the confident, romantic femininity that defined late-1980s perfumery.

1987 Bottle & Packaging:

The fragrance Senso was presented in a bottle that perfectly reflected the sensual elegance associated with the house of Emmanuel Ungaro. Crafted from softly frosted glass, the bottle’s sculptural form evokes the image of pleated fabric draped closely against the body, an unmistakable reference to Ungaro’s celebrated fashion designs. The surface appears almost like flowing silk that has been gathered and folded into delicate vertical pleats, creating a sense of movement and texture within the glass itself. This tactile visual effect gives the bottle a graceful femininity, suggesting the gentle contours of fabric hugging the figure of a couture gown. The frosted finish further enhances this illusion, diffusing light across the surface so that the bottle seems to glow softly, much like satin catching the light as a woman moves.

Crowning the design is a clear, faceted crystal cap, cut in geometric planes that sparkle like a piece of fine jewelry. Its transparency contrasts beautifully with the matte softness of the frosted bottle beneath it, adding brilliance and clarity to the composition. This jewel-like cap reinforces the luxurious nature of the fragrance while also echoing the glamour of evening accessories that accompany haute couture. The bottle itself was manufactured by the prestigious French glassmaker Pochet et du Courval, a company renowned for centuries of craftsmanship in perfume glass. The design was created by Jacques Helleu, an influential artistic director and designer known for his refined aesthetic sensibility and ability to translate fashion concepts into elegant fragrance packaging.

The outer packaging continued this artistic theme with vibrant, painterly color. The box was decorated with expressive brushstroke patterns in shades of ultramarine blue, deep navy, gold, and vivid magenta, creating an abstract composition that feels both energetic and luxurious. These sweeping strokes evoke the spontaneity of an artist’s canvas while also reflecting the bold color combinations often seen in Ungaro’s fashion collections. Embossed across the surface of the box is the same pleated pattern found on the bottle, allowing the tactile motif to carry through the entire presentation. This subtle embossing adds dimension to the packaging, making it feel almost like textured fabric rather than simple paperboard.

With the launch of the Senso fragrance range, the French fashion house Ungaro introduced an intriguing fusion of couture elegance and modern materials technology. The bottles, produced by the renowned glassmaker Verreries Pochet et du Courval, were fitted with plastic components crafted from Melinar PET, a specialized form of polyethylene terephthalate developed by Imperial Chemical Industries (ICI). Known for its clarity, strength, and lightweight versatility, Melinar PET allowed the packaging to maintain a sleek, polished appearance while offering durability and precision in the bottle’s structural elements. The use of this advanced material illustrated how contemporary plastics could be adapted to meet the aesthetic demands of luxury perfume design, bringing a subtle touch of modern innovation to the refined presentation of the Senso line. 

The Senso line extended beyond the perfume itself to include several complementary products designed to enhance and prolong the fragrance experience. In addition to the eau de parfum and eau de toilette, the collection also featured perfumed soap and deodorant spray, allowing wearers to layer the scent across different aspects of their daily routine. This coordinated range reflected the late-1980s trend of offering full fragrance wardrobes, transforming a single perfume into a complete sensory ritual that surrounded the wearer with the signature atmosphere of Senso.

1992 Version's Fragrance Composition:

So what does it smell like? The 1992 version of Senso is classified as a floral fragrance for women. It begins with a fruity top, followed by an exotic floral heart, resting on a sweet, ambery, woodsy base.

• Top notes: bergamot, mandarin, coriander, plum, peach
• Middle notes: Damascone Rose, tuberose, jasmine, ylang ylang, carnation, orchid, heliotrope
• Base notes: sandalwood, cedar, patchouli, opoponax, benzoin, vanilla, ambergris, tonka bean, cinnamon, musk

1992 Scent Profile:

The 1992 reinterpretation of Senso opens with a radiant and inviting burst of fruit and citrus, a lively introduction that immediately awakens the senses. Bergamot, the prized citrus fruit grown primarily in the sun-drenched groves of Calabria in southern Italy, lends the fragrance its sparkling first breath. Bergamot oil is treasured in perfumery for its balance of brightness and refinement—its scent is fresh and citrusy, yet softened by subtle floral undertones that feel almost like delicate tea leaves warmed by sunlight. Alongside it, mandarin introduces a rounder sweetness, juicy and golden, reminiscent of freshly peeled fruit whose aromatic oils burst from the rind. 

A touch of coriander seed follows, adding a gentle spice with hints of citrus and warm herbs, creating a sophisticated transition between the fruit and floral elements. The fragrance’s fruitiness deepens with plum and peach, notes that feel lush, velvety, and sun-ripened. Because these fruits do not yield usable essential oils through distillation, their aromas are recreated with aroma molecules such as gamma-undecalactone and related peach lactones. These compounds produce a creamy, slightly milky fruitiness that smells uncannily like the soft flesh of ripe peaches and apricots. The synthetic molecules enhance the realism of the fruit notes while allowing them to blend seamlessly with the natural citrus oils, creating a vivid orchard-like opening that feels both bright and sensual.

As the fragrance unfolds, the fruity introduction gives way to an exotic floral heart, lush and captivating. At its center is rose, interpreted through the lens of damascone molecules, powerful aroma compounds originally discovered within the essential oil of the Damask rose. These molecules possess a complex scent profile—richly rosy yet also fruity, slightly wine-like, and almost plum-like in depth. Their inclusion amplifies the natural rose accord, making it bloom with extraordinary radiance. 

Surrounding the rose is the creamy opulence of tuberose, a night-blooming flower famed for its intoxicating fragrance. Native to Mexico and cultivated in regions such as India and southern France, tuberose absolute carries a lush scent filled with buttery white petals and hints of coconut and spice. Jasmine, one of perfumery’s most cherished flowers, enriches the bouquet with its warm, honeyed sweetness. Often sourced from Grasse in France or India, jasmine absolute contains subtle animalic nuances that bring depth and sensuality to the floral heart. Ylang-ylang, harvested from the tropical blossoms of the Cananga tree in Madagascar and the Comoros Islands, contributes an exotic creaminess with hints of banana, spice, and golden sunshine.

The floral complexity continues with the spicy brightness of carnation, whose natural eugenol content creates a soft clove-like warmth that adds dimension to the bouquet. Orchid, a flower whose delicate fragrance cannot easily be extracted, is recreated through a blend of floral and creamy aroma molecules, producing a soft, velvety note that feels elegant and slightly mysterious. 

Completing the heart is heliotrope, a flower whose scent resembles almond pastries dusted with vanilla sugar. Because heliotrope flowers yield little extractable oil, perfumers recreate their aroma using compounds such as heliotropin (piperonal), which smells powdery, sweet, and slightly reminiscent of marzipan. This note introduces a soft gourmand warmth that bridges the transition between the floral heart and the deeper base notes.

As the fragrance settles, it reveals a rich, enveloping base of woods, resins, and warm sweetness that lingers on the skin like a soft evening glow. Sandalwood, traditionally sourced from the forests of Mysore in India, contributes a smooth, creamy wood note that feels almost silky in texture. Its scent is warm and slightly milky, often described as calming and sensual. Cedarwood, likely inspired by the dry, aromatic wood of the Atlas cedar from Morocco or Virginia cedar from North America, adds a drier, pencil-shaving crispness that balances the creaminess of sandalwood. Patchouli, cultivated in Indonesia, brings an earthy richness with hints of damp soil, dark cocoa, and aged wood, grounding the fragrance with depth.

Resins and sweet balsams enrich the base with glowing warmth. Opoponax, sometimes called “sweet myrrh,” is a resin harvested from trees growing in Somalia and Ethiopia. Its scent is warm, balsamic, and slightly smoky, with touches of caramel and amber that create a luxurious depth. Benzoin, sourced from Southeast Asian trees in regions such as Laos and Sumatra, contributes a vanilla-like sweetness with a gentle resinous warmth that feels comforting and enveloping. Vanilla, derived from the cured pods of orchids grown primarily in Madagascar, adds creamy sweetness and a soft, almost edible warmth that blends beautifully with the florals and woods.

Enhancing this richness are the deeper ambered notes that give the fragrance its sensual longevity. Ambergris, historically formed in the ocean and aged by sun and saltwater, contributes a subtle marine warmth and remarkable radiance. In modern perfumery its effect is often recreated through molecules such as ambroxan, which capture ambergris’ glowing diffusion and soft sweetness. Tonka bean, harvested from South American trees, introduces a sweet aroma reminiscent of vanilla, almond, and freshly cut hay due to its high concentration of coumarin, a molecule that smells warmly powdery and slightly gourmand. 

A touch of cinnamon brings gentle spice, evoking the warmth of fragrant bark and lending the base a subtle glow. Finally, musk wraps the entire composition in a soft, skin-like warmth. Modern synthetic musks—clean, velvety molecules developed to replace traditional animal musk—create the sensation of warmth and intimacy, allowing the fragrance to linger delicately on the skin.

Together, these ingredients form a fragrance that unfolds like a richly layered tapestry of sensation: sparkling citrus and velvety fruit at the opening, a lush garden of exotic blossoms at the heart, and a deeply sensual base of woods, resins, amber, and spice. The 1992 version of Senso captures a warmer, more youthful sensuality than its predecessor, blending sweetness, floral richness, and soft spice into a fragrance that feels both romantic and confidently modern.

1992 Packaging:

In 1992, the presentation of Senso underwent a striking transformation, designed to reflect the fragrance’s refreshed and more youthful personality. While the bottle preserved its original sculptural silhouette—its graceful shape inspired by pleated fabric draped against the contours of the body—the overall visual identity was dramatically reimagined through bold color and modern materials. The entire range, including parfum, eau de toilette, soap, and deodorant spray, was presented in bottles produced by Pochet et du Courval, each fitted with an innovative outer layer of ICI Melinar PET. This specialized form of polyethylene terephthalate provided both durability and luminous color, allowing the packaging to achieve a vibrant finish that glass alone could not easily produce. The frosted glass surface of the bottle was now enveloped in a translucent PET coating tinted in a shade poised between pink and purple, approaching a vivid magenta. The result was both playful and sensual: a radiant tone that caught and diffused light across the bottle’s sculpted pleats, enhancing the illusion of soft fabric gathered around the form. The color change immediately suggested a more energetic, contemporary spirit while preserving the elegant, body-inspired shape that defined the original design.

At the neck of the bottle, a chrome yellow ribbon band introduces a lively contrast against the saturated magenta surface. This bright ribbon is decorated with small black polka dots, a whimsical detail that feels unmistakably fashion-inspired. The motif echoes Emmanuel Ungaro’s celebrated use of bold prints, vibrant colors, and unexpected combinations in his couture collections. The playful dots lend the design a sense of movement and charm, preventing the composition from feeling overly formal. Crowning the bottle is a faceted turquoise-blue crystal stopper, whose jewel-like planes sparkle brilliantly as they catch the light. This vivid turquoise element creates a striking visual counterpoint to the magenta glass and yellow ribbon, forming a lively triad of color that feels almost painterly—like a carefully composed palette of expressive tones. The bottle itself was designed by Jacques Helleu, whose refined eye for proportion and elegance helped translate Ungaro’s fashion aesthetic into fragrance packaging, and it was manufactured by the historic French glassmaker Pochet et du Courval, a company long associated with the production of some of the world’s most beautiful perfume bottles.

The Senso fragrance line was offered in a variety of formats, allowing the scent to be experienced in different concentrations and daily rituals. The fragrance appeared as a 1.35 oz Eau de Parfum splash and a 1.5 oz Eau de Parfum spray, providing a richer, longer-lasting interpretation of the scent for those who favored a deeper fragrance presence. For a lighter, more casual application, the perfume was also available as a 1.36 oz Eau de Toilette splash and a 1.5 oz Eau de Toilette spray, offering a fresher expression suitable for everyday wear. Complementing the fragrance were additional scented products designed to extend and layer the scent throughout the day, including a 3.4 oz deodorant spray and a bath soap presented in a protective plastic case. Together, these items formed a complete fragrance wardrobe, allowing the wearer to surround herself with the vibrant, sensual character of Senso, transforming the act of perfuming into a daily ritual infused with color, elegance, and expressive femininity.

Fate of the Fragrance:

By the mid–1990s, the fragrance Senso had quietly begun to fade from the marketplace, and it was ultimately discontinued around 1997 as part of a broader restructuring within the Ungaro fragrance portfolio. The decision came during a period of transition for the brand, when new corporate partnerships were reshaping the direction of its perfume line. According to DCI – Volume 161 (1997), the company was preparing to introduce a new women’s fragrance for Ungaro, one intended to present a fresher and more contemporary image than the house’s more formal and established scent, Diva.

This development was also significant because it represented Bulgari’s first fragrance project for Ungaro Parfums following a joint venture agreement finalized earlier that year between Bulgari and Salvatore Ferragamo, the owner of Ungaro at the time. Through this arrangement, the Bulgari Group acquired a 50 percent stake in Ferragamo Parfums and Ungaro Parfums, placing the luxury jewelry house in a key position within the management and creative direction of the brand’s fragrance division. Bulgari’s leadership, including group CEO Francesco Trapani, began evaluating the existing Ungaro fragrance catalog in order to streamline and reposition the line for the future.

As part of this restructuring, it was decided that only a few of the existing fragrances would remain in production. Diva, which had established itself as the brand’s signature feminine fragrance, was retained, along with Ungaro Pour Homme III, the most successful of the men’s scents. However, several other fragrances were discontinued in order to simplify the brand’s offerings and make room for new creations. Among those removed from production were Senso, Ungaro for Women, and the earlier masculine fragrances Ungaro Pour Homme I and Ungaro Pour Homme II.

For Senso, this marked the end of a fragrance that had embodied the sensual and colorful spirit of Emmanuel Ungaro’s fashion during the late 1980s and early 1990s. Though relatively short-lived compared to some of the house’s more enduring scents, Senso remains a fascinating chapter in the Ungaro fragrance story—an expression of vibrant femininity that reflected both the bold aesthetic of its designer and the evolving trends of perfumery during its era. Today, surviving bottles and packaging serve as reminders of that distinctive period when fashion, fragrance, and playful artistic design came together to create a scent that celebrated sensuality and individuality.