Showing posts with label Le Parfum Coffret: PARIS 1738 by Thierry Mugler (2006). Show all posts
Showing posts with label Le Parfum Coffret: PARIS 1738 by Thierry Mugler (2006). Show all posts

Tuesday, December 31, 2013

Le Parfum Coffret: Paris 1738 by Thierry Mugler (2006)

 Released in 2006 to accompany Perfume: The Story of a Murderer, Thierry Mugler’s extraordinary fifteen-scent coffret turned the film’s unsettling world into something one could literally experience. Adapted from Patrick Süskind’s novel, the story follows Jean-Baptiste Grenouille, an eighteenth-century Parisian foundling and fishmonger’s son whose almost superhuman sense of smell becomes both his gift and his curse. He can separate and remember odors with frightening precision, yet he lacks a scent of his own; his obsessive pursuit of an ideal human fragrance leads him to murder young women in an attempt to preserve the essence he perceives in them. The Mugler coffret was therefore not a conventional perfume collection, but an olfactory interpretation of the film’s places, moods, materials, and pivotal moments.



 

Conceived by perfumers Christophe Laudamiel and Christoph Hornetz beginning in 2000, the project was created with unusual artistic freedom. Rather than designing scents to satisfy a familiar commercial brief, the perfumers sought to give each fragrance its own character and narrative function: an aroma could suggest a crowded Paris street, a flower market, a workshop, skin, decay, desire, or the strange beauty of Grenouille’s private sensory universe. Laudamiel described the experience as opening “a whole world” for people, comparable to bringing color into a black-and-white picture. That is an apt description of the set’s purpose: it gave the audience a second, invisible dimension of the film, transforming scenes from images and sound into intimate sensory memories.

The fifteen perfumes were presented in small, clear, apothecary-style glass bottles, each holding 0.25 ounce of fragrance. Their clinical, old-fashioned simplicity suited the story’s themes of distillation, collecting, and preservation, recalling the glass vessels of an eighteenth-century perfumer’s laboratory. The exception was Aura, a larger 0.50-ounce bottle intended as a blending element. It invited the owner to combine the other compositions and create a personal accord—an especially poignant idea in a collection inspired by a protagonist who tries, disastrously, to construct the perfect scent.

The bottles were housed in a velvet coffret which, despite the sophistication and rarity of what it contained, could appear rather modest or inexpensive in finish. Its value lay less in luxurious outward presentation than in its conceptual ambition and extreme scarcity. Priced at $700, only 2,000 coffrets were made. Of these, 1,600 were distributed to members of the perfume industry, leaving just 300 for sale in France, Germany, and Switzerland, where they reportedly sold out within a week, and only 100 allocated to the American market. Canadians could attempt to order through Mugler’s website if stock remained in one of the available countries, but there was no expectation of a later reissue once the limited allotment disappeared.

That exclusivity was part of the collection’s appeal. At a time when luxury increasingly emphasized scarcity, personal access, and experiences unavailable to the mass market, the Perfume coffret offered its buyer something closer to an art edition than a beauty product. Its scarcity made ownership feel almost conspiratorial: one did not merely wear a Mugler perfume, but possess a miniature scent archive of an imagined eighteenth-century world.

Mugler also used scent as a promotional device for the film itself. At two advance screenings, blotters were passed through the audience at key moments, allowing viewers to smell an accord as its corresponding scene unfolded on screen. During a street sequence, the audience was prompted to sniff the blotter called Paris 1738. The gesture was theatrical and slightly unnerving, collapsing the distance between viewer and story: Paris was no longer a distant historical backdrop, but something immediate, breathed in alongside Grenouille’s own heightened perception.


photo from mimifroufrou.com


Thierry Mugler’s 2006 Perfume coffret was conceived less as a conventional fragrance wardrobe than as a sequence of scented scenes from Patrick Süskind’s Perfume: The Story of a Murderer. Its fifteen compositions follow Jean-Baptiste Grenouille through filth, isolation, apprenticeship, beauty, obsession, and finally the terrifying power of manufactured scent. Together, they make the novel’s invisible world tangible: every perfume supplies one piece of the sensory landscape through which Grenouille moves.

Baby is a tender, sweet-sour milk-and-skin accord of cream, custard, brown sugar, butter, and warm baked notes. It represents the innocent, living bodily scent Grenouille lacks from birth—the human warmth he can perceive in others but cannot possess himself. Paris 1738 takes the opposite approach, using urinous blackcurrant and cassis facets with damp seaweed absolute to evoke the choking mixture of waste, greasy hair, refuse, and overcrowded streets into which he is born. Atelier Grimal portrays the tannery where Grenouille works, transforming Egyptian mimosa, red fruits, and a strange pumpkin-potage accord into wet hide, golden pollen, bruised organic matter, and laboring earth.

Virgin No. 1 is a quiet study in freshly washed skin, white rice, fresh milk, yellow plum, and a reconstructed hair-and-skin accord. It corresponds to the girl whose scent overwhelms Grenouille across the river, presenting youth and ordinary human cleanliness as something startlingly precious to his inhumanly acute nose. Boutique Baldini recreates the saturated, chaotic atmosphere of the old perfumer’s shop: sweet liquor, balsams, beeswax, coffee, anise, violet water, vinegar, daffodil, and angelica all crowd together like bottles and dried materials on dusty shelves. It represents Grenouille’s entrance into formal perfumery, where he discovers the tools that will enable his gift.

Amor & Psyche is the fashionable floral scent Baldini attempts to copy—a romantic blend of bergamot, orange blossom, jasmine, rose, rosemary, clove, musk, and storax. It embodies the polished, socially acceptable perfumery of its day, which Grenouille instantly understands and then surpasses. Nuit Napolitaine is his improvement on that formula: gentian, ginger, Italian clementine, mint, and white champaca add bitterness, fire, glowing fruit, cool greenery, and exotic white-flower sensuality. It marks the moment when he proves that he is not merely an imitator, but a creator capable of giving perfume a new and more compelling life.

Ermite—the hermit—follows Grenouille into his mountain cave, using moss, patchouli, mushroom, mineral, and metallic effects to create the cool darkness of wet stone and earth. It is the scent of self-burial and isolation, a respite from the overwhelming odor of humanity. Salon Rouge returns him to the richness of his private dream world, where sandalwood, davana, tuberose absolute, Karanal, and Aldron create a feverishly warm room of flower, wood, liquor, amber, and bodily heat. It suggests scent as pure interior fantasy: Grenouille intoxicated by formulas of his own invention.

Human Existence is his attempt to manufacture the odor he himself lacks. Malt absolute, cumin, synthetic civet, and skatole form a deliberately uncomfortable impression of unwashed flesh—sweat, oil, fermentation, sourness, and the microbial reality of a living body. Absolu Jasmine shifts to Grasse and the painstaking harvest of Jasminum grandiflorum, tracing the flower from cool dawn petals through honey, fruit, cream, and its naturally indolic warmth. It represents Grenouille’s education in enfleurage and the almost miraculous capture of a living blossom.

Sea is a breath of imagined freedom: Calone, melon, citrus, anise, and a cyclamen-like molecule suggest cold spray, watery fruit, metallic air, and an endless blue horizon viewed from a ship’s crow’s nest. Noblesse is the elegant floral mask Grenouille uses to make his manufactured humanity socially acceptable, combining costly Rose de Mai with violet, heliotrope, Atlas cedar, vanilla powder, and a cosmetic, wig-like aldehydic effect. It shows perfume as class, costume, and deception—beauty carefully placed over the body.

Orgie is the horrifying climax: bitter dark chocolate, sandalwood, synthetic musk, sweat, and a constructed bodily accord evoke the ultimate perfume that overwhelms the crowd at Grenouille’s execution. It is fragrance as absolute manipulation, capable of dissolving judgment and directing collective desire. Finally, Aura is not tied to one scene at all. Built from eighty-four ingredients across every fragrance family, it was designed to be layered with the others, expanding their presence and changing according to the wearer’s own skin. It completes the collection by making the owner an active participant: after Grenouille’s story has been told through scent, Aura allows each person to create a private perfume identity of their own.


PARIS 1738:


The second fragrance in the coffret is PARIS 1738. Press materials read: "The inspiration: The stench of Paris in Grenouille’s time, in the days before bathing and sanitation became fashionable. The scent of urine and greasy hair meld to create a foul odor that "virtually takes your breath away."
The interpretation: Blackcurrant, which can smell like either fruit or urine depending on its use, cassis, and absolute of seaweed were used to evoke the book’s “thousands upon thousands of odors” that formed an “invisible gruel that filled the street ravines.”

Scent Profile:


Paris 1738 is the coffret’s olfactory descent into the physical reality of eighteenth-century Paris: not the polished, romantic city imagined in costume dramas, but an overcrowded city of narrow lanes, animal traffic, refuse, smoke, unwashed bodies, damp stone, and open waste. The date places the fragrance in the world into which Jean-Baptiste Grenouille is born—before modern sanitation, running water, regular bathing, and deodorized domestic life had altered the public smell of a city. Its purpose is deliberately confrontational. Rather than presenting perfume as an escape from unpleasantness, it asks the wearer to enter Grenouille’s sensory world, where every street is dense with an almost unbearable accumulation of odors.

Blackcurrant provides one of the fragrance’s most ingenious and troubling effects. In a generous, rounded dose, blackcurrant can smell lush and familiar: dark purple fruit, tart juice, berry skins, and a cool green leafiness. But its character is unstable and double-sided. When certain sulfurous, green, or animalic facets are allowed to emerge, blackcurrant can take on an unmistakably urinous quality—sharp, ammoniacal, sour, and pungent, like a stain on damp pavement. This is why it is so well suited to Paris 1738: it allows the perfumers to move, almost imperceptibly, from fruit to filth, from a recognizable luxury-perfume note to a bodily, uncomfortable reality.

Cassis intensifies that contrast. The word cassis is the French name for blackcurrant, but in perfumery it often suggests the richer and more concentrated character of blackcurrant-bud material or a cassis accord rather than the smell of the ripe berry alone. Blackcurrant buds have an extraordinarily forceful odor: green, bitter, catlike, leathery, tart, and faintly sweaty, with the suggestion of crushed leaves and overripe fruit. The natural material is generally used only in minute quantities because it can overwhelm a composition. It is often supported or reshaped with aroma chemicals, which help preserve the note’s vivid leafy-fruity identity while controlling its harsher, urine-like and animalic facets. Here, that normally restrained perfumery nuance is given dramatic purpose: cassis becomes a means of conveying greasy hair, stale clothing, human waste, and the humid press of bodies in a city street.

Seaweed absolute gives the composition its damp, mineral, decaying undercurrent. Made by solvent extraction rather than simple steam distillation, seaweed absolute captures materials that cannot be neatly converted into a fresh, pleasant essential oil. It smells of wet rocks at low tide, saline air, iodine, mud, brine, and sea plants beginning to decompose in the sun. In Paris 1738, it is not intended to evoke a picturesque seashore. Instead, its marine darkness suggests stagnant moisture in gutters, soaked wood, animal remains, wet cobblestones, and the clammy, organic atmosphere of a city whose waste collects in its streets.

Together, blackcurrant, cassis, and seaweed absolute become the “invisible gruel” described in Süskind’s novel: a thick, almost palpable atmosphere rather than a sequence of pretty notes. The acidic fruitiness flashes first, then turns sour and bodily; the green, catlike cassis note clings to it like unwashed hair and perspiration; finally, seaweed absolute spreads a damp, salty, decomposing shadow beneath everything. The effect is meant to take one’s breath away precisely because it refuses cleanliness, prettiness, or comfort. It is an artistic scent portrait of a city perceived through Grenouille’s mercilessly acute nose.

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